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Easy GA

Easy GA is a Firefox Add-on designed to help those of you that aren’t metrics-heads get the most out of Google Analytics, easily the most powerful analytics platform available.

Download Easy GA

Why Did You Create Easy GA?

I’ve used Google Analytics for years, but recently started using it more professionally, and much more often.

What I’ve found, and what I’ve heard other users say as well, is that Google Analytics provides a wealth of amazing information but that information is hard to get to. Specifically, it’s hard to¬†get to the report you want, for the page you want, across the date range you’re interested in.

Yes, it’s just lots of clicking, and searching, and clicking again – certainly not rocket science – but certainly not quick and easy.

So that was the goal with Easy GA – create a browser extension that makes it super simple to get exactly where you want to go, hopefully saving you a lot of time. I estimate that I spend half the time in Google Analytics than I used to, simply because I use Easy GA instead of click the dozen or more times I would otherwise need to do.

How Do I Setup Easy GA?

Easy GA is, well, easy to configure. You just give the add-on a little bit of information about your Google Analytics account (I never see this, don’t worry) and then Easy GA can use that information to send you directly to the report you want, over the time period you want, for the page that you’re on.

After you download and install Easy GA, restart Firefox.

Then, in Firefox 29+, click on the Menu Button (the button with the three horizontal lines), followed by Add-ons. (If you don’t see this button, click Customize and then add the button to your menu.)

Once you’re in the Add-ons Manager, click Extensions, find Easy GA, and click its Options (or Preferences on a Mac) button.

easy-ga-options

You’ll see the above, without anything in the text box, of course.

Your Account/View String that you need to enter here is part of all of your Google Analytics URLs you see when you’re looking at reports.

So pull up anything in Google Analytics, including any of your Dashboards or any Overview report, and copy the string that looks like mine and paste it in here.

Click OK on the Easy GA options box when you’re done.

Where Are the Easy GA Buttons?

Like you may or may not have experienced already with other Firefox add-ons that have buttons, you first have to customize Firefox and put the buttons that come with Easy GA wherever it is you want them.

To do this, click the Menu Button (the button with the three horizontal lines), followed by Customize.

On the left, under the Additional Tools and Features heading, you’ll see a number of buttons, some of which Easy GA added (more on this in the next section), some that come as part of Firefox, and possibly others if you have other add-ons that have added buttons that you don’t have placed anywhere right now.

You have the option to:

  1. Do nothing with a particular button, making it unusable
  2. Drag a particular button to the Menu, making it accessible after pressing the Menu Button
  3. Drag a particular button to a place of your choosing on your toolbar, making it accessible at any time

After you do your button moving, click Exit Customize near the bottom of the screen.

Here’s what some of the Easy GA buttons look like when on the Firefox toolbar (Firefox 29):

button-location

How Do I Use Easy GA?

Easy GA adds the following 5 buttons, any number of which you’re welcome to include in the Menu or on your toolbar.

yesterday

This button, labeled Yesterday’s PVs, is very simple. Click it and you’re taken to Behavior -> Site Content -> All Pages report with yesterday’s date automatically selected, compared to that same day last week. This is pageviews for all pages tracked in the account you’ve configured in the options.

The Yesterday’s PVs button makes it really easy to check how well your site did yesterday compared to last week on the same day of the week.

Since I use this each morning but only once, I keep this button on the Menu, making it accessible but out of the way.

daily-progress

This button, labeled Today So Far, is probably my favorite. Click it and you’re taken to an hourly view of the Audience -> Overview report, with today’s date automatically selected, compared to one week ago today. This is pageviews for all pages tracked in this account.

I click on this button about a dozen times per day to see how I’m doing so far compared to last week. Because of how frequently I use it, I have this button on my toolbar.

Tip: Don’t worry too much about what probably looks like a bunch of negative data on this page. Everything looks “bad” today vs this day last week because today isn’t over yet. The value of this report is in the hourly data points in the graph.

week-over-week

This button, labeled Week Over Week, is a little different. Instead of showing you pageview data for your entire site, it shows you a week-over-week (WOW) comparison for the page that you’re on.

Click it when on one of your pages that your Google Analytics account tracks and you’re taken to the Behavior -> Site Content -> All Pages report, filtered for the page that you clicked on it from. The date range is the last full 7 days, compared to the full 7 days previously. This allows you to see a WOW comparison with the days of the week matched up for easy comparison.

Since this button allows you me to view page-specific comparison data, I keep it on my toolbar for easy research on my pages.

month-over-month

This button, labeled Month Over Month, works identically to the Week Over Week button but over a different time frame, of course.

Click it when on one of your pages and you’re taken to the Behavior -> Site Content -> All Pages report, filtered for the page that you clicked on it from. The date range is the last full 28 days, compared to the full 28 days previously. This allows you compare same-day-of-the-week pageviews over an almost-month-over-month time frame.

I also keep Month Over Month on my toolbar for when I need a longer view of a page’s performance changes.

year-over-year

This button, labeled Year Over Year, is just like Week Over Week and Month Over Month, but over a year.

Click it when on one of your pages and you’re taken to the Behavior -> Site Content -> All Pages report, filtered for the page that you clicked on it from. The date range is the last full 364 days, compared to the full 364 days previously. This almost-one-year comparison keeps the days of the week matched up so the comparison is as valuable as possible.

Year Over Year also gets a permanent place on my toolbar since it’s so helpful for viewing long-term trends for a page.

If you haven’t been using Google Analytics for at least 2 years on this page, this report may be of limited value for comparing growth. However, it would still be useful as an “all time pageviews” report.

Easy GA Tab & Window Options

Everyone seems to have their own same-window, new tab, or new window preferences when clicking something, including a button in Firefox.

Because the goal of Easy GA was to make looking at the right metrics as easy as possible, I’ve also made it really easy to open the resulting page in Google Analytics in whatever way you prefer:

Same Window: Just click the button.

New Tab (Option 1): Hold down CTRL or COMMAND while clicking the button.

New Tab (Option 2): Click the button with the middle mouse button.

New Window: Hold down SHIFT while clicking the button.